Privacy Policy for iProfylHQ.com

Effective Date: July 16, 2026

This Privacy Policy describes how iProfyl (“we,” “us,” or “our”) collects, uses, and discloses your information in connection with your use of iProfylHQ.com (the “Site”) and the Digital Authority Scorecard (the “Service”). iProfyl provides strategic digital authority services tailored for aesthetic practices, including med spas, plastic surgeons, and cosmetic dentists.

1. Information We Collect

We collect information to operate the Site and provide the Digital Authority Scorecard. We are committed to data minimization. The Digital Authority Scorecard is designed to provide instant results without requiring an email address.

We may collect the following categories of information:

  • Scorecard Inputs (Self-Reported Assessment Data): Information you choose to enter into the Digital Authority Scorecard about your practice’s digital presence (for example, details about your website, listings, reviews, social presence, and related operational or marketing signals). This data is processed to generate your scorecard results.
  • Practice/Business Identifiers You Provide (Optional): If you voluntarily provide a practice name, website URL, social handles, or location information within the scorecard or elsewhere on the Site, we collect that information to contextualize your results. (Email is not required to view scorecard results.)
  • Technical and Usage Data (Automatically Collected): When you access the Site, we may automatically collect information such as IP address, device identifiers, browser type, operating system, language preferences, pages viewed, time spent, clickstream data, referring/exit pages, and approximate location (derived from IP).
  • Cookies and Similar Technologies Data: Information collected through cookies, pixels, and similar technologies as described below (which may include identifiers and usage patterns).
  • Communications (If You Contact Us): If you email or otherwise contact us, we will collect your name, email address, message content, and any other information you provide.

Sensitive information: We do not intend to collect sensitive personal information (such as Social Security numbers, precise geolocation, or health information) through the Digital Authority Scorecard. Please do not submit sensitive information through the Site.

2. How We Use Your Information

We use information we collect for legitimate business purposes, including:

  • Provide the Site and Service: Operate, maintain, and provide the features and functionality of the Site and the Digital Authority Scorecard.
  • Generate Scorecard Results: Process your inputs to generate and display instant scorecard results.
  • Improve and Develop: Monitor, analyze, and improve the Site, the scorecard, and our methodology (including our A.I.M Framework), including debugging, testing, research, analytics, and product development.
  • Security and Integrity: Detect, prevent, investigate, and respond to security incidents, fraud, abuse, or other harmful activity; protect the rights and safety of iProfyl, our users, and others.
  • Communicate With You: Respond to inquiries, provide support, and send administrative messages (such as changes to policies or service-related notices).
  • Compliance and Legal: Comply with applicable laws and regulations, enforce our terms, and exercise or defend legal claims.

We do not require your email address to show scorecard results. If you choose to contact us or request follow-up, we will use your contact details to respond to you.

3. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar technologies (such as pixels and local storage) to operate and understand usage of the Site. These technologies may be set by us or by third parties.

Types of cookies we may use:

  • Strictly Necessary Cookies: Required for core Site functionality, such as page navigation, security, and load balancing.
  • Preference Cookies: Remember selections (where enabled), such as language or other preferences.
  • Analytics Cookies: Help us understand how visitors use the Site (e.g., pages visited, time on site, and interactions) so we can improve performance and user experience.
  • Advertising/Marketing Cookies (If Enabled): If we run marketing campaigns, these cookies may help measure campaign effectiveness. (We do not sell your personal information.)

Your choices:

  • You can control cookies through your browser settings and may be able to delete existing cookies or block future cookies.
  • If you block certain cookies, parts of the Site may not function properly.

Do Not Track: Some browsers offer a “Do Not Track” (DNT) setting. There is no consistent industry standard for DNT, so we do not currently respond to DNT signals.

4. Third-Party Services

We may use third-party service providers to support the Site and Service. These providers may process information on our behalf to perform services such as:

  • Website hosting, infrastructure, and content delivery
  • Analytics and performance monitoring (e.g., traffic measurement)
  • Security monitoring and fraud prevention
  • Customer support and communications tools

Third-party providers are authorized to access and process information only as needed to perform services for us and are expected to protect it and use it only for the purposes we specify.

Third-party links: The Site may contain links to third-party websites or platforms. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect, such as access controls and secure hosting environments. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights (U.S. Privacy / CCPA Notice)

This section provides information relevant to U.S. users, including California residents under the California Consumer Privacy Act, as amended by the CPRA (collectively, “CCPA”).

6.1 Categories of Personal Information We Collect

Depending on how you use the Site, we may collect the following categories (as defined by the CCPA):

  • Identifiers: Such as IP address, device identifiers, and (if you contact us) name and email address.
  • Internet or Other Electronic Network Activity: Such as browsing history on our Site, pages viewed, interactions, and analytics events.
  • Geolocation Data: Approximate location derived from IP address.
  • Professional or Employment-Related Information: If you voluntarily provide information about your practice or role.
  • Inferences: Limited inferences drawn from usage data to improve the Site and scorecard experience (e.g., aggregated patterns and feature performance).

6.2 Purposes for Collection/Use

We collect and use personal information for the business and commercial purposes described in Section 2 above (providing the service, analytics, improvement, security, and compliance).

6.3 Sources of Personal Information

We collect personal information:

  • Directly from you (e.g., scorecard inputs, messages you send us)
  • Automatically from your device/browser (e.g., cookies and usage data)
  • From service providers that support our Site (e.g., analytics and security tools), where applicable

6.4 Sharing, Disclosure, and “Sale” / “Sharing” Under CCPA

We may disclose personal information to service providers and vendors for business purposes (such as hosting, analytics, security, and support) as described in Section 4.

We do not sell personal information for money. We also do not knowingly “share” personal information for cross-context behavioral advertising as those terms are defined under the CCPA. If our practices change, we will update this Privacy Policy and provide any required rights and opt-out mechanisms.

6.5 Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Scorecard inputs are intended to be processed to generate instant results; where we retain logs or analytics, we retain them for reasonable periods to operate, secure, and improve the Site.

6.6 Your CCPA Rights

Subject to certain exceptions, California residents may have the right to:

  • Know/Access: Request information about the categories and specific pieces of personal information we collected, used, disclosed, and the purposes.
  • Delete: Request deletion of certain personal information.
  • Correct: Request correction of inaccurate personal information.
  • Opt-Out of Sale/Sharing: Opt out of the sale or sharing of personal information (if applicable).
  • Limit Use of Sensitive Personal Information: If sensitive personal information is collected/used beyond limited purposes (we do not intend to collect sensitive personal information via the scorecard).
  • Non-Discrimination: Not receive discriminatory treatment for exercising privacy rights.

6.7 How to Exercise Your Rights

To submit a request, contact us using the details in Section 9. Please describe your request with sufficient detail.

Verification: We may need to verify your identity before fulfilling certain requests. If we cannot verify your identity, we may deny the request or ask for additional information. If you do not have an account with us, we will use reasonable methods to verify your request based on the information you provide.

Authorized agents: You may designate an authorized agent to make a request on your behalf. We may require proof of authorization and may also require you to verify your identity directly with us.

7. Children’s Privacy

Our Site and Services are not directed to children under 18. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it as required by applicable law.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated Privacy Policy on this page and revise the “Effective Date” above. Your continued use of the Site after the updated Privacy Policy becomes effective indicates your acceptance of the updated policy to the extent permitted by law.

9. Contact Us

If you have any questions about this Privacy Policy, our data practices, or would like to exercise your rights, contact us at:

iProfyl
Website: https://iprofylhq.com/
Email: [email protected]